Last week, during a discussion with a project leader from a major corporation, we asked a simple question: “How many business models do you know?”His response surprised us: “Uh… 5 or 6?”

This got us thinking about the importance of understanding business models in today’s dynamic landscape.

What is a Business Model? 🧐

A business model is essentially how a company creates, delivers, and captures value. It’s a fundamental concept that we explore using the Business Model Canvas (BMC). For those unfamiliar, there’s even a social version of this tool.

The Variety of Business Models

There are numerous business models out there, and a single company can adopt multiple models simultaneously.Take Google as a prime example:

  • 💰 Pay Per Use: Google Cloud
  • 🛠️ Self-Service: Clients access services directly
  • 🎁 Freemium: Free services with paid options
  • 🤝 Revenue Sharing: Partnerships with content creators on YouTube
  • 🕵️‍♂️ Hidden Revenue: Monetization of user data
  • 🎨 Long Tail: A vast catalog of services

As a transformation consulting firm, our role is to assist our clients in developing new business models.

Want to Go Further? Discover Our Business Model Toolkit

We’ve put together a toolkit to explore the 60+ business model in the format of a card game.

Reach out