Context
Our client has developed a strong innovation activity to fuel its transformation. In this context, our client asked us to explore market demand for a new offering in dismantling and extracting valuable components from lithium-ion batteries.
Mission
We carried out a study to define the go-to-market strategy:
- Map of the second-life battery value chain, from manufacturing to end-of-life
- Segmentation of second-life component buyers
- Real-world applications of second-life components
- Interviews with 8 potential customers on interest and technical needs
- List of existing technical standards for selling second-life battery cells
- Review of the EU battery regulation compliance
- Recommendations on the go-to-market strategy and prioritization of potential customers to address first
