As part of its transformation efforts, our client had developed a series of digital initiatives to deliver added value to its clients. In particular, it had tested digital twin solutions with a few clients, but had not defined the commercial model for these services.
In this context, our client wanted to undertake a reflection around the ways to integrate digital services into its offering and define a pricing model.
We organized a workshop to:
- Align the participants on the importance of monetizing and capturing the value of the services provided to its clients
- Provide a thorough and prospective view on market trends in digital twin business models to open minds to the scope of the potential
- Illustrated the case with business models of digital solution startups in the industry
- Frame a thinking canvas to help the client identify new business models to test with its clients