As part of its transformation efforts, our client had developed a series of digital initiatives to deliver added value to its clients. In particular, it had tested digital twin solutions with a few clients, but had not defined the commercial model for these services.
In this context, our client wanted to undertake a reflection around the ways to integrate digital services into its offering and define a pricing model.
We organized a workshop to:
- Align the participants on the importance of monetizing and capturing the value of the services provided to its clients
- Provide a thorough and prospective view on market trends in digital twin business models to identify potential options
- Illustrated the case with business models of digital solution startups in the industry
- Frame a thinking canvas to help the client identify new business models to test with its clients
We helped our client to acculturate 20 team members to Digital Twin services.
We helped our client to launch its first Digital Twin offer in Q4 2020.