1 topic, 2 key figures, 3 startups to draw inspiration from
- Horizontal marketplaces: aim at multiple sectors to serve a wide range of products to a broad audience
- Vertical marketplaces: aim at a single sector to serve a niche of products to a target audience
- Horizontal and pure-players entering these industries – manufacturers are seeking first-mover advantages to become the first one-stop-shops before horizontal players (Amazon, eBay and Alibaba) or pure-players (startups) do
- The data collected on the transactions in the ecosystem – by analyzing data (e.g. top ten most-wanted materials or the industrial services with the highest increase in demand, etc.), trends become visible and manufacturers can anticipate and reinvent themselves
- To position themselves as a trusted interlocutor in a highly fragmented world – with this unifying role, manufacturers can become the interlocutor of a large number of small players that do not necessarily have the means to develop online
- To be more competitive – by putting their catalogs online and digitizing offline workflows (quotes, contract, telephone/email/fax, etc.), manufacturers maximize their chances of winning bigger contracts while acquiring new skills in digital marketing and trying out new business models they are not necessarily familiar with
2 Key Figures
3 startups to draw inspiration from
This week, we identified three startups that we can draw inspiration from: Mirakl, Reibus and Shippo.
Mirakl is a French marketplace publisher that helps businesses build out a marketplace with third-party sellers. In September, the startup became France’s 10th unicorn with is $300 million funding round.
Reibus provides an online marketplace intended to buy and sell prime and excess materials used in industrial markets.